Author Learning Center
Author Learning Center
  • Видео 1 401
  • Просмотров 876 255
Key Components of a Digital Author Platform
Many authors hear they need to have a "platform" to reach readers and sell books, but few fully understand what this means. An author platform includes all of the ways you are communicating with potential readers. Per W Publishing Group Vice President of Marketing Caren Wolfe, there are three main components when building your author platform online: 1) your social media, 2) an email newsletter, and 3) your website. Wolfe believes the email newsletter is the most important to establish and maintain because this is your "owned following", meaning you have complete control over the content and what is seen and when. The key is converting followers from your social media pages to sign up for...
Просмотров: 48

Видео

The Importance of a Lead Magnet in Building an Email Newsletter Mailing List
Просмотров 293 месяца назад
Email marketing continues to be one of the best ways for authors to grow their readership. Building an email list can take time and effort and per Caren Wolfe, Vice President of Marketing with W Publishing Group, one of the best ways to get potential readers to sign up to your email list is to offer what's called a "lead magnet". By definition, a lead magnet is a free item or service that is gi...
The Importance of Messaging and Consistency With an Author Newsletter
Просмотров 273 месяца назад
As Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Caren Wolfe sees how important content and consistency are when it comes to email marketing for authors. Per Wolfe, the key messages authors need to share in their email newsletters include allowing your followers to connect with your book before it even launches. You want to share just eno...
The Benefits of Supporting Other Authors and Building an Author Network
Просмотров 203 месяца назад
Writing and publishing a book can be a long, challenging journey, but it's important to know you don't have to travel alone. Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, encourages her author clients to network with other authors and support the work of others. This is a great way to build a valuable tribe of individuals wit...
What Authors Need to Know About Inbound vs Outbound Marketing
Просмотров 153 месяца назад
The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound"" efforts and "outbound"" efforts. Per W Publishing Group Vice President of Marketing Caren Wolfe, inbound marketing initiatives for authors are whe...
Tips for Authors on Transitioning from a Personal to Professional Social Media Presence
Просмотров 273 месяца назад
Many authors have a personal presence on social media before they publish a book. For some, that personal presence is enough even after they publish, per Caren Wolfe, Vice President of Marketing with W Publishing Group. For others, a professional presence may become more necessary if they want to use social media for promotional content or advertising. On Facebook, for example, Wolfe says autho...
How Authors Can Reach Their Audience in the Christian Book Market
Просмотров 303 месяца назад
Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A key channel she encourages Christian authors to explore is the 350K churches in the United States, covering all denominations. When her team has a...
How W Publishing Group Assists Authors with Marketing Their Book
Просмотров 353 месяца назад
One of the advantages of getting a book contract with a larger traditional publishing house is the assistance the staff can provide to the author including distribution, publicity, marketing, and sales. As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports her author clients from start to finish, beginning about six...
Ways Authors Can Grow Reader Engagement Online and Through Email
Просмотров 273 месяца назад
In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-t...
The Most Effective Book Advertising Platforms for Authors on a Budget
Просмотров 383 месяца назад
Many authors are hesitant to invest in online book advertising due to the cost and uncertainty of its effectiveness. Per W Publishing Group Senior Marketing Manager Katherine Hudencial, Google Ads and Amazon Marketing Services can be great places for authors to test advertising because they have proven to be effective for her authors with a fairly low investment. Hudencial is a big fan of Googl...
The Importance of In-Person Events for Faith-Based Authors in Building a Platform
Просмотров 173 месяца назад
As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports a variety of marketing initiatives for her author clients including in-person events such as book signings, speaking engagements, and launch parties. Per Hudencial, in-person events are becoming a more important component of an author's marketing campaign and pla...
How Authors Can Convert Followers to Buyers on Social Media
Просмотров 193 месяца назад
Many authors struggle with what to share on social media that will truly engage potential readers and turn them into buyers. Senior Marketing Manager with W Publishing Group Katherine Hudencial says authenticity is what helps her nonfiction authors increase their readerships. She encourages her author clients to be organic, raw, and personal on social media, and to avoid being overly promotiona...
Trends in the Marketplace for Faith-Based Books and Memoirs
Просмотров 213 месяца назад
The book marketplace is constantly evolving with topics and genres coming in and out of popularity. While there are many types of books that can create a buzz, W Publishing Group Senior Marketing Manager Katherine Hudencial says nonfiction faith-based books and memoirs that readers can apply to their own lives are most appealing right now. Books that give readers concrete takeaways and address ...
The Most Effective Social Media Platforms for Authors of Memoirs and Faith-Based Books
Просмотров 123 месяца назад
Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content expectations, so it's important to explore and do some research to find out which platforms make the most sense for you and your book. For authors of nonfiction faith-based books and memoirs, W Publishing Group Senior Marketing Mana...
Dos and Don’ts for Authors Getting Started with Social Media
Просмотров 223 месяца назад
Many authors struggle when it comes to what type of content to share on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter (X). Per W Publishing Group Senior Marketing Manager Katherine Hudencial, the keys to being effective on social media are to speak as organically as you can, get personal, and be real. You are an author with a story and you can tell that story in a mu...
How Authors Can Determine What’s Newsworthy About Their Book
Просмотров 434 месяца назад
How Authors Can Determine What’s Newsworthy About Their Book
The Advantages of Smaller Media Outlets in Garnering Attention for First Time Authors
Просмотров 314 месяца назад
The Advantages of Smaller Media Outlets in Garnering Attention for First Time Authors
The Benefits of Digital Media Opportunities for Authors vs Traditional
Просмотров 184 месяца назад
The Benefits of Digital Media Opportunities for Authors vs Traditional
The Process of Pulling Together a Media Pitch for a Book
Просмотров 314 месяца назад
The Process of Pulling Together a Media Pitch for a Book
The Time Frame for a Typical Book Publicity Campaign
Просмотров 484 месяца назад
The Time Frame for a Typical Book Publicity Campaign
The Importance of Frequency and Relevance in Building an Author’s Platform Online
Просмотров 164 месяца назад
The Importance of Frequency and Relevance in Building an Author’s Platform Online
The Role of a Publicity Director in a Traditional Publishing House
Просмотров 164 месяца назад
The Role of a Publicity Director in a Traditional Publishing House
The Best Ways for Authors to Acquire Meaningful Reviews
Просмотров 334 месяца назад
The Best Ways for Authors to Acquire Meaningful Reviews
The Importance of Creating an Authentic Brand as an Author
Просмотров 304 месяца назад
The Importance of Creating an Authentic Brand as an Author
How a Publicity Manager Partners with Authors to Expand Their Audience
Просмотров 174 месяца назад
How a Publicity Manager Partners with Authors to Expand Their Audience
How to Secure Media Opportunities for Authors of Faith Based Books
Просмотров 244 месяца назад
How to Secure Media Opportunities for Authors of Faith Based Books
Getting Started on a Book Publicity Campaign and Ways to Get Assistance
Просмотров 224 месяца назад
Getting Started on a Book Publicity Campaign and Ways to Get Assistance
The Role of a Publicity Manager in a Traditional Publishing House
Просмотров 114 месяца назад
The Role of a Publicity Manager in a Traditional Publishing House
What an Author Can Expect After Landing a Book Deal With a Traditional Publisher
Просмотров 695 месяцев назад
What an Author Can Expect After Landing a Book Deal With a Traditional Publisher
Things Authors Should Know About the Business Side of Traditional Book Publishing
Просмотров 555 месяцев назад
Things Authors Should Know About the Business Side of Traditional Book Publishing

Комментарии

  • @cowboynyc
    @cowboynyc 2 дня назад

    Dan, I am very glad to have been introduced to you, even though it was only by Facebook.

  • @VinnyTheory
    @VinnyTheory 17 дней назад

    Can someone name one good character driven story? Like iconic. As iconic as Star Wars or Harry Potter

    • @AuthorLearningCenter
      @AuthorLearningCenter 16 дней назад

      Strong stories often have a good balance of both! www.authorlearningcenter.com/writing/fiction/w/character-development/4202/character-driven-vs.-plot-driven-_2d00_-video

  • @AJ-oc5eh
    @AJ-oc5eh 17 дней назад

    or, you can ask a few trusted friends who are honest, avid readers to proofread it...then re-ready it a dozen times instead of just 3 times

    • @AuthorLearningCenter
      @AuthorLearningCenter 16 дней назад

      In addition to self-editing, we recommend selecting a group of beta readers to review your work and provide feedback prior to publishing. If you'd like to learn more about finding beta readers, you can check the Peer Reviews section of the ALC website: www.authorlearningcenter.com/writing/getting-feedback/w/peer-reviews

  • @andreasboe4509
    @andreasboe4509 20 дней назад

    Couldn't agree more. Hear, hear.

  • @marcuslyons6622
    @marcuslyons6622 21 день назад

    What’s up with the welders goggles ???

    • @AuthorLearningCenter
      @AuthorLearningCenter 20 дней назад

      Representative of the steampunk genre of writing, a subgenre of science fiction that incorporates retro-futuristic technology and is inspired by 19th-century industrial steam-powered machinery.

  • @yessirskii7953
    @yessirskii7953 23 дня назад

    Who is she again?

  • @catherinemary52
    @catherinemary52 Месяц назад

    A liver transplant surgeon and a pediatric nephrologist have asked me to write my 35 years as mom/advocate of 3 kids now grown. 6 kidney transplants between them, one now needs a kidney & liver. I know history, pioneers in many respects. I'm going to try to write.

  • @PeterWesleyBastone
    @PeterWesleyBastone Месяц назад

    Thanks, I think it was helpful

  • @scottsteele1908
    @scottsteele1908 Месяц назад

    I like what was said but feel a better way of saying it is: talent is equally distributed around the world, but opportunity is not. I am sure there is a boy in Kenya who can write better than I can, but will be undiscovered because of challenges in his life. But the opposite may be true as well. A woman of fiscal wealth may be published because her husband knows a man in the publishing world and gets her book published who outright sucks.

  • @scruffypupper
    @scruffypupper Месяц назад

    You told us what a "good story" IS, and you told us what a "great story" SHOULD be, but you never actually explained what a "great story" IS other than some vague hits on literary writers that reads like heady hyperbole. Specificity and examples would have worked best.

  • @wabakoen5548
    @wabakoen5548 Месяц назад

    Watching someone cope with lack of skill

  • @elangovand7909
    @elangovand7909 Месяц назад

    Dear sir, good evening. I am a science thriller novelist. I have written a fantastic science thriller documentary script. Please contact, dmm

  • @davidcopson5800
    @davidcopson5800 Месяц назад

    Interesting comments. Thank you. Tip four (?) is called 'show, don't tell'. It is always better to do this if you can, though it often uses more words to achieve it. These tips are valid for the great majority of novels, though if you're producing some thing like W. G. Sebald's The Rings of Saturn you may be guided by other principles.

  • @--legion
    @--legion Месяц назад

    The majority of publishers are Left-collective fascists rejecting anything that does not tick politically correct boxes,resulting in banal pap, usually by women.

  • @yakanono
    @yakanono Месяц назад

    Woah he is well spoken

  • @antoinefurlough5579
    @antoinefurlough5579 Месяц назад

    😌 'Promo SM'

  • @Crowka274
    @Crowka274 Месяц назад

    Superb content. Many Thanks

  • @davidronin1536
    @davidronin1536 Месяц назад

    I really like your low-key brilliance.

  • @mikeanthony8934
    @mikeanthony8934 Месяц назад

    Call a spade a spade.. just say ".if u have a criminal record" lol

  • @karmaking1263
    @karmaking1263 2 месяца назад

    She’s a great writer

  • @Mikeman07825
    @Mikeman07825 2 месяца назад

    well??? - DID the sheriff kill her???

  • @TheTreWalker
    @TheTreWalker 3 месяца назад

    This video is so helpful. I am working on my second novel and will be IMMEDIATELY implementing this advice. Thank you

  • @aprilpark7223
    @aprilpark7223 3 месяца назад

    Thanks for the info.Question. How do you suggest querying a library to order my self-published book? Should I send an email with a sales sheet attachment?

  • @wormsnake1
    @wormsnake1 3 месяца назад

    Why can’t you have great character and plot.x

  • @voidsword8095
    @voidsword8095 3 месяца назад

    Wow, great advice. I really hate editing my work, but with this streamlined process it seems less daunting.

  • @paramedicchrisbookseries
    @paramedicchrisbookseries 3 месяца назад

    Thank you for sharing, really interesting.

  • @paramedicchrisbookseries
    @paramedicchrisbookseries 3 месяца назад

    Awesome

  • @paramedicchrisbookseries
    @paramedicchrisbookseries 3 месяца назад

    Really interesting

  • @richardglady3009
    @richardglady3009 4 месяца назад

    Thank you for basic guidance for character development.

  • @AutumnAprodithe
    @AutumnAprodithe 4 месяца назад

    Every chapter i write in my manuscript looks like a long draft and im upset because the novel I want to publish have such an original story.

    • @AuthorLearningCenter
      @AuthorLearningCenter 4 месяца назад

      Hello, the important thing is to get the entire first draft done, and then go back and revise. It's better to have more content/words than you need and then cut back in the editing process. Make sure you are familiar with genre word count recommendations before you publish: www.authorlearningcenter.com/writing/managing-your-writing-life/w/goal-setting-and-process/7102/word-count-by-genre-how-long-should-a-book-be

  • @sheilaflores5608
    @sheilaflores5608 4 месяца назад

    Thanks for your input, very helpful. Chun Author WHEN WILL THE SUN SET IN AFRICA?

  • @johnchaparro5393
    @johnchaparro5393 4 месяца назад

    Very good

  • @lavinder11
    @lavinder11 4 месяца назад

    Hmm, I have a question. I'm a tarot reader and have a professional name in that space that I use for my clients, youtube and blog for my business. Right now, I'm getting into copywriting as a day job, but I also want to write blogs in the spiritual/occult space professionally. So, I wonder if it's best to use my tarot name or my real name?

    • @AuthorLearningCenter
      @AuthorLearningCenter 4 месяца назад

      Hello, if you wish to keep the copywriting separate from your current business, using your real name is one way to do that. Just keep in mind you will have to manage two personas with separate branding, websites, socials, etc. There are pros and cons to using a pen name, which you can learn more about here: www.authorlearningcenter.com/b/ask-keith/posts/pros-and-cons-of-using-a-pen-name-how-would-you-actually-do-that-see-the-response

  • @Xxxxxrrr6464
    @Xxxxxrrr6464 4 месяца назад

    Thanks Laurel I learned some great stuff

  • @ezinnenjoku3626
    @ezinnenjoku3626 4 месяца назад

    This is such great advice. Thank you!

  • @m.t.abdullah9747
    @m.t.abdullah9747 4 месяца назад

    🎉🎉

  • @maximusmeridius1272
    @maximusmeridius1272 4 месяца назад

    Short and sweet -EXTREMELY HELPFUL. Thank you.

  • @akale2620
    @akale2620 4 месяца назад

    Excellent explanation. I got bored of reading long ago, and just now realized I don't like boring char driven crap. Gimme a plot driven.

  • @cubflyer1940
    @cubflyer1940 4 месяца назад

    These are wonderful! Thanks for posting.

  • @stevebober8214
    @stevebober8214 5 месяцев назад

    I recently read this book. It was the only adventure book on the particular library shelf. I was impressed. I must say this self-rescue was beyond words. But...what also stuck in my mind was the rescue of Shaheen Baig by Nadir Ali, the cook and gofer/occasional high altitude porter. That was also solo, unsupported [except by the medical instructions (and injectibles) by Eric Meyer from Camp 2]. I would really like an epilogue. Thank you.

  • @commanderthorkilj.amundsen3426
    @commanderthorkilj.amundsen3426 5 месяцев назад

    She’s certainly written on some fascinating topics, but compared to Sam Kean, Carl Zimmer, Phillip Ball, Mary Roach, and many others, her writing is DRY and DULL, NOT PULITZER QUALITY, occasionally incorrect, and inappropriately dispassionate in an effort to appear in a naively hopeful middle state. Here, it seems she overlooks the unimaginable suffering of sentient animals and colossal arrogance of human exceptionalism and ideas of superiority, the frequent lack of necessity or benefit of cruel research. The only scenario that could possibly enlightens these folks is for them to become subjects of similar research, finding themselves strapped to a table, instruments out, no possibility of escape, held for torture re-branded as “research” by creatures intellectually superior, but morally bereft, extremely fcked-up.

  • @thatssogabby4708
    @thatssogabby4708 5 месяцев назад

    flagging things you like in your manuscript is such a good idea, i'm so glad it was shared here. i've never thought to do this before

  • @teresastaalcowley8521
    @teresastaalcowley8521 5 месяцев назад

    Great RUclips explaining Author Learning Solutions and Westbow Press.

  • @JonathanCrossland
    @JonathanCrossland 5 месяцев назад

    Nice to hear proper advice from someone with experience, rather than young wannabe youtube writers.

    • @JonTanOsb
      @JonTanOsb 4 месяца назад

      I know what you mean. "What can you possibly tell me, child, that I didn't know 50 years ago." Jon in rural BC, Canada

  • @Realityfilmstv
    @Realityfilmstv 6 месяцев назад

    Wow! This is an insightful conversation.

  • @ButterflyLullabyLtd
    @ButterflyLullabyLtd 6 месяцев назад

    Hello from the UK. 😃 My Great Grandfather was a Eurasian.♥️ I am so proud of my mixed blood. He is in a book called 'On Parade' which was printed in Singapore. I would love to work with Singapore authors and editors. I have cracked the code on Dyslexia. Linkedin Business celebrates Dyslexic Thinking as a important SKILL needed in the work place. My daughter could hardly read, write or spell in school. I used Art and Music to make reading fun and not stressful. My Dyslexic mind helped me help my daughter remember the words she could not read. I am a team player. ♥️ Melody passed her English Exam this year. Rare for a Dyslexic. If our British Education System allowed students to write a story for their English Exam she would have received a A+. Dyslexics are clever Storytellers. Perhaps Singapore would grade her on her stories, and song lyrics. ♥️ Famous British Jamie Oliver has created a children's book. He needed help to write it. I was taught ITA English Twaddle in school. It's amazing I can spell. However, I was very lucky because I was given opportunities with not one qualification to my name. I worked my way up from Receptionist to Managing Directors Secretary for a top London Architectural company. My spelling improved over years from typing so many letters. Repeat, repeat, repeat. I feel my techniques would help children all over the world who struggle to read, or just hate reading like my daughter did. She now has a Library of books in her room. I'm proud beyond words because I don't read books, but I love to write. Happy Christmas ⛄🎁 everyone. And may our children live a happy life knowing they are all good at something. 😆😃😀

  • @captainnolan5062
    @captainnolan5062 6 месяцев назад

    This is the continuing pulp fiction vs "literature" argument. Peanuts vs Caviar. A lot more peanuts are sold that caviar. Pulp writers are "real novelists" as are writers of "literature." Note that this guy calls good stories "schlock" and he calls the other novels "serious literature." Lester Dent (Kenneth Robeson, author of the Doc Savage series) wrote 181 novels which were good stories vs. Harper Lee who wrote one great novel and 1 good story (or Emily Bronte who wrote one great novel). Both kinds of writing can be enjoyed by readers, but the two types of books serve a different purpose. Think of it this way: Books are tools, and different books are designed to do different things (it is more difficult for people to realize this because all books look 'basically' alike from the outside, whereas hand tools are shaped differently depending on what they are designed to do and look much different from one another). So, ....Is a screwdriver a better tool than a saw? Is a hammer a better tool than a tape measure? Well, a screwdriver is better at setting screws into wood, but you can use the handle to pound a nail into a board, though not with ease; a hammer will serve you better than a screwdriver for pounding nails into boards. Therefore, if you have a plane trip coming up and you want some light reading, say a good 'page turner' of a story to while away the time, A Doc Savage novel will do a better job at that task than Crime and Punishment (just as a hammer is better for pounding nails than a screwdriver). But if you want to enjoy an in depth psychological character study, then Crime and Punishment will serve you better than, say "Doc Savage, Man of Bronze." Crime and Punishment is a tool designed for a different task than is a Doc Savage novel.

  • @tealrose9365
    @tealrose9365 6 месяцев назад

    Where can we find reputable writing coaches?

    • @AuthorLearningCenter
      @AuthorLearningCenter 6 месяцев назад

      Hello, we have a few writing coaches that present webinars for the ALC, so you can search on our site. You can also meet coaches at writing conferences or get referrals from other authors or experts in the industry. You can use online directories like Reedsy or Fiverr, but be sure to do your research and ask for references. Make sure you find a coach that is familiar with the genre in which you are writing.

    • @tealrose9365
      @tealrose9365 6 месяцев назад

      Thank you @@AuthorLearningCenter

  • @johnglynhughes4239
    @johnglynhughes4239 6 месяцев назад

    Write it for the love of writing it. Nothing else matters.

  • @DeMeza725
    @DeMeza725 6 месяцев назад

    1:48: Very interesting perspective on how fiction can somehow continue a nonfictional trend.